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How to Make Focus Groups Actually Work

How to Make Focus Groups Actually Work

How to Make Focus Groups Actually WorkGary van Broekhoven
Published on: 25/04/2025

Learn how to make focus groups work for user research. Discover the pros, cons, and practical tips to gather rich insights and design better experiences.

Behaviour DesignConsumer PsychologyCustomer Discovery
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“It’s not what they drive that counts but what drives them.”

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